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How Correio AVS benefits your Credit Union
CUTEK's address validation server (AVS) dubbed Correio, harnesses the power of the United States Postal Service (USPS) database of every address in America to ensure that your credit union's member information (addresses) remains as accurate as possible. The product's real-time, multi-point integration into Symitar's Episys™ system allows your credit union to validate and standardize addresses at the point of entry to help reduce fraud and postal costs while at the same time increasing member service and improving efficiencies.
CUTEK's Correio AVS solution can help you:
- Increase member service
- Protect against fraud
- Enhance productivity
- Fix input errors at point of input
- Save costs on postage
- Improve marketing efficiency
- Batch update of existing address
- Prepare your databases to take advantage of Symitar’s new name and address merge functionality
CUTEK's Correio AVS solution works by integrating with the USPS Address Matching Service Application Programming Interface (AMS API) to access the post office's address database, which is updated bi-monthly, and pushes the pertinent member address data back to Symitar's Episys™ system. When the credit union's member service representative (MSR) types in an address, Correio kicks in by validating the address. If the address is bad, a dialog box appears onscreen immediately alerting the MSR. Correio also standardizes the addresses by adding the ZIP+4 to the zip code to allow for more efficient and accurate sorting and routing.
But CUTEK doesn't stop there with Correio. Instead of just using the standard AMS functionality, which looks for a range of addresses, CUTEK has added the USPS's Delivery Point Validation (DPV) database, which deepens the level of information by pinpointing the address, telling if it's a house, apartment, or business. This added feature saves your credit union money by providing a sharper focus of a member's address, which saves time during a search.
What CUTEK clients are saying about Correio AVS
Watermark Credit Union ($450 Million, 71,000 members)
According to Watermark Credit Union's IT Manager, Erich Knaak, his credit union was seeking a solution for to verifying addresses. With a solution like Correio the credit union's technology staff can continue to focus their attention on projects already in the works. "With Correio, bad addresses and returned mail will be reduced drastically," Knaak says. "We can now reduce the cost of processing undelivered mail and help reduce attempted fraud by eliminating the practice of changing addresses to ones that don't exist." In addition, Knaak says that members will get each of their statements on time instead of calling the credit union and wondering why they haven't received a statement in three months. "Correio solves this issue for us because it will validate those addresses for us," he adds.
How Correio AVS benefits your Credit Union
The Data Warehousing Institute estimates that poor-quality customer data costs U.S. businesses a staggering $611 billion a year in postage, printing, and staff overhead.
Data quality: Data Quality is the reliability and effectiveness of data, particularly in a data warehouse. Data quality assurance (DQA) is the process of verifying the reliability and effectiveness of data. Maintaining data quality requires going through the data periodically and scrubbing it. Typically this involves updating it, standardizing it, and de-duplicating records to maximize the effectiveness of the relationship with your members.
Accurate address validation: Correio AVS uses the latest U.S. Postal Service (USPS) address data file. As a result, your Member Service Representatives can look up an address, verify it, and update it to your Symitar core processing system in a standardized format. This enhanced accuracy of your data quality is due to performing address validation at the point of data entry, which improves delivery and response rates of member mailings. In addition, "easy integration" into existing Symitar PowerOn™ specfiles, including text specfiles, HTML specfiles, and SymForms make Correio a valued add-on to your Episys™ system.
3rd Party information and Customer relationship management: Ongoing postal address verification is essential for your credit union's quality Customer Relationship Management (CRM). Address standardization helps to improve member's data integrity, ensuring bills, mail, and shipments reach their destinations. This standardization keeps your members happy and saves your credit union time and money. Correio's robust capabilities allow it to integrate with most CRM systems as well as other 3rd party applications to ensure that all address data coming into your credit union is a clean as possible.
Fraud prevention: Correio mitigates fraud cases caused by bad addresses by correcting or validating an address at the point of entry, which helps reduce potential fraud cases where invalid address are being used. If a member does not know their address or cannot provide you with valid parts (i.e. Apt#, spelling of the street, or P.O. Box), then you may want to consider verifying additional items like credit reports, getting a copy of a tax bill, or other acceptable forms of identification.
Keystroke reduction: On the keystroke reduction, using Corrieo, you can input only the Street and 5-digit zip code. The Correio software will verify and normalize the Street, fill in the City and State, and add the ZIP +4.
Real-Time vs. Batch Verification: On average, databases without address verification will contain 15-22% undeliverable addresses.
Batch Address Verification: Can correct a lot of these bad addresses
Real-Time Address Verification: Corrects and validates addresses at point of entry
empowering the data owner to correct their own address. Also
notifies the user of a bad address so they can confirm with the customer (member, employee, 3rd party (i.e. In Direct Dealers and Mortgage Companies.)
Correio can help reduce the entries of undeliverable addresses by 15-22% . Resulting savings: For such a quick and precise address validation tool, Correio AVS is competitively priced to meet a swift ROI. Due to better data quality, higher operator throughput, and reductions in returned mail and undelivered shipments, Correio can, without a doubt, add tremendous value to your credit union. 1-10-100 Data Quality Rule
It costs 1 unit to fix a bad address at the point of entry when customer is present.
It costs 10 units to fix a bad address that is saved in the database and identified via batch.
Running reports, proactive phone calls, user's time.
It costs 100 units to fix a bad address that was sent mail and the mail was returned.
Processing returned mail, contacting customer via phone/email, updating address, resending mail
In general, dealing with exceptions.
Case Study ROI 5000 member mailing campaign
Credit Union Mailing Campaign to 5000 total members
100,000 mailings per year
Assume best case of 15% bad addresses
15,000 undeliverable mail pieces
15K x $0.37/letter = $5,550 postage alone
Paper and printing = $5000
Employee time dealing with returned mail: $9450
Total cost of bad addresses: $20,000
Additional Postage Savings: $16,000
First Class $0.39 postage down to $0.23 Benefits
Through the use of Correio's Rapid Addressing feature, your credit union can realize the following benefits:
- Achieve the highest level of address data quality possible
- Fraud prevention via immediate address validation
- Significantly reduce returned mail due to invalid address information
- Increase operator efficiency and capacity through a reduction in data entry time
- Acquire ZIP + 4™ for maximum postage discounts on all mail
- Improve member service and perception: Your credit union's member database will be transformed from containing a mixture of accurate/inaccurate addresses, to one containing more accurate, verified, addresses.
A few of our current clients:
- Credit Union of Southern California - $478 million, 41,000 members
- Lockheed Federal Credit Union - $2.2 billion, 101,425 members
- Watermark Credit Union - $450 Million, 71,000 members
- Professional Federal Credit Union - ($247 million, 45,459 members
- Goldenwest Credit Union - $438 million, 58,669 members
- San Diego County Credit Union - $3.3 billion, 171,256 member
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